General vs Niche store - Dropshipping

The choice you make will form the path of success in your ecommerce journey.

Oliwia Dumnicka
Oliwia Dumnicka
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General vs Niche store - Dropshipping


The choice you make will form the path of success in your ecommerce journey.

What is a general store?

A general store is one where you sell items within a general topic. For example: home appliances. In the category of home appliances you will have a variety of products: furniture, decorations, accessories etc.

This allows you to target a broader audience. 
Usually general stores make more money, but require more work.

You need to establish relationships with more suppliers which makes it more tricky.

What is a niche store?

You precisely concentrate on one niche for example kitchen blenders.

Niche stores usually look more coherent and attract customers who are looking exactly for a thing that you are selling.

The main advantage is less competition. It is also easier for building a relationship with one supplier and introducing a custom packaging, which will make your store look more appealing to the customers.

Whatever you decide remember to do your research on the product and your competition.

Good luck!

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Oliwia Dumnicka
Oliwia Dumnicka
Published
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