The choice you make will form the path of success in your ecommerce journey.
General vs Niche store - Dropshipping
The choice you make will form the path of success in your ecommerce journey. What is a general store? A general store is one where you sell items within a general topic. For example: home appliances. In the category of home appliances you will have a variety of products: furniture, decorations, accessories etc. This allows you to target a broader audience. Usually general stores make more money, but require more work. You need to establish relationships with more suppliers which makes it more tricky. What is a niche store? You precisely concentrate on one niche for example kitchen blenders. Niche stores usually look more coherent and attract customers who are looking exactly for a thing that you are selling. The main advantage is less competition. It is also easier for building a relationship with one supplier and introducing a custom packaging, which will make your store look more appealing to the customers. Whatever you decide remember to do your research on the product and your competition. Good luck!
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